As the British brand celebrates 30th anniversary, its founder reflects on how fashion tastes have changed.
"I think the office dressing trend has gone."
"Employers are much more relaxed about what people can wear. So I think the plain structured work suit, it won't disappear totally, but the demand for those sorts of products has reduced and isn't going to come back."in the UK, with a similar picture in the US. The coronavirus pandemic meant people had fewer opportunities to get together in person.
With its bright patterned frocks and Breton tops, it quickly secured a loyal following of middle class shoppers and so-called "yummy mummies". The Duchess of Cambridge is also a fan. "So an American customer is quite similar to a British and German customer whereas thirty years ago they had much more different wardrobe sets."As creative director he approves every product and is heavily involved in the design process, visiting vintage fairs for inspiration.
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