The organic bedding brand released its in-house traceability platform, offering traceability for every product made since the brand’s inception.
was founded 10 years ago, the direct-to-consumer bedding brand decided to keep track of all the data from its supply chain. While this was done from a quality tracking standpoint, in 2024, this chronicling serves another essential purpose:
“I don’t know if this was on purpose of an accident because I can’t remember, but we decided to put all that source data into our core systems,” , cofounder and CEO of Boll & Branch, told WWD sister publication Sourcing Journal. “Sometimes the difference between intelligence and luck is very, very thin, but I think it speaks to our values across the business.
The luxury home textiles retailer says it’s the first in the space to showcase every production stage — from the farms where materials are sourced to where theis spun and products constructed — with its proprietary platform. And the decision to build out this technology in-house versus using any number of the “The benefit was that all the data was already there; if we had to go back in time, it might have been impossible,” Tannen said.
Origin Track, instead, offers an “immersive digital experience,” hosted on Boll & Branch’s website. Consumers can enter the unique lot number into Origin Track to “unlock” their purchase’s journey. From there, the consumer is educated on the origins of the product — from learning about the farmers who grew the organic cotton to “discovering the artisans behind the final cut and sew.
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