The group has also been encouraged to take inspiration from rival Asos
Boohoo has vowed to keep its prices as low as possible despite losing over £90m during the last year.
Its revenue also slipped from £1.98bn to £1.76bn over the year although the latest figure is still ahead of the £1.23bn it reported in 2020. Boohoo said its focus for its current financial year is on "rebuilding profitability and getting back to growth". Ahead of a analysts briefing where Boohoo set out its plans to keep prices as low as possible, the group was encouraged to follow the lead of rival Asos and start selling clothes on its platforms from other brands.
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