Books cost parents just 31p a day before kids get bored of them, compared to nearly £5 for devices like tablets, according to research
The cost per use of different children's toys has been revealed, with items such as iPads offering the least value.
It also emerged that 67 per cent of parents believe their children have an average of six expensive toys they now barely play with. As a result, six in 10 have found themselves regretting an expensive purchase, with 22 per cent of these doing so regularly. "But ultimately, every parent wants a child to be thrilled and repeatedly use a more costly purchase regularly. Children can also come and go from presents but often, you're not going to get long term return on investment on a one-time novelty toy."
As a result, 43 per cent would be happy to hand them onto friends and family to use, while 32 per cent will hang on to them in the hope younger siblings will have more interest. According to Yoto data, over three quarters of their customers continue to regularly use their audio players three years after purchase, averaging at a cost of 9p per day.
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