NI people give a boost to drinks company in revealing video series
From an initial order of one pallet in 2003 to selling 30,500,000 cans and bottles per year, Boost has a lot to celebrate in its twentieth year of doing business in Northern Ireland.
Boost Drinks is the number one best-selling energy drink in Northern Ireland with a 32% market share in convenience*. Simon continued: “The search for our local heroes generated hundreds of entries and after much deliberation we chose 5 individuals and 5 retailers whose identities will be revealed at our twentieth birthday celebration taking place at the Titanic Hotel on November 2 nd . The Boost heroes will receive a trophy, shops will get a slimline fridge and consumers will get a £200 voucher, as a thank you for all of the commitment they have shown to their customers and communities.
“Since we started working with Boost, we have gone from 2 employees to ten and from 2,000 sq ft to 50,000 sq ft of warehouse space. The relationship we have with Boost is testament to how collaborative working can really pay off.” Cormac McPherson, Highway 56, said: “When we entered the competition, we had no idea about the impact it would have on our careers. Hundreds of people saw us perform live outside CastleCourt Shopping Centre, we played at The Empire Music Hall with busking legend, John Garrity, and as Cool FM and Downtown were media partners, thousands more heard us sing on the radio. We even had strangers stop us on the street and say how well we did.
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