Chiranjiv Roy spearheads AI/ML solutions for diverse industries at Course5 Intelligence. Read Chiranjiv Roy's full executive profile here.
In the fiercely competitive fast-moving consumer goods sector, brand visibility is crucial. Consumers' purchasing decisions are increasingly influenced by their online search behaviors, making a brand's share of search a vital metric.
Share of search represents the proportion of searches a brand receives relative to the total searches in its category. It’s a powerful indicator of brand awareness and interest, providing insights into consumer behavior and market dynamics. For an FMCG brand, tracking SoS can reveal how effectively its marketing strategies resonate with consumers and identify areas for improvement.
To continue the example from above, RAG can generate real-time, relevant responses to customer queries about"vegan snacks," enhancing user engagement and satisfaction.Utilize reinforcement learning algorithms to optimize ad placements and bidding strategies in real time. This ensures maximum visibility and cost-efficiency.
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