One of the Boots No7 anti-ageing serums inside costs £5 more than the entire beauty box
Beauty buffs are flocking to Boots for a £30 beauty box containing £144-worth of premium makeup and beauty products. The budget £30 beauty bag is packed full of ten beauty and anti-ageing skincare heroes from premium brands like No7, La Roche-Posay, Bioderma and Burt's Bees - seven of which are full-sized.
Seven of the 10 products inside are full-sized. The hero product inside the Boots Winter Skincare Edit is the No7 Laboratories Dark Spot Correcting Booster Serum, which usually costs £34.95 when bought alone - £5 more than the box itself.
One beauty buff said: “I've been using this serum for three months and it is arguably the best I've used. I use it around my eyes, and all over my face before my tretinoin cream. It has made the cream work better with my skin. My face does not dry out, peel or burn; it is very soft, moisturised and soothed. It also adds a bit of radiance to my skin, too. This is the only serum I use because it takes care of everything.
Also worth over £20 is the Neutrogena Retinol Boost Eye Cream, while the La Roche-Posay Niacinamide B10 Serum is worth £15 based on the full sized version being £45. The box gives customers a chance to trial skincare products they may not necessarily have wanted to fork out for, before they commit to a full size bottle.
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