The Boy Scouts of America is changing its name for the first time in its 114-year history, seeking to focus on inclusion.
The Boy Scouts of America is changing its name for the first time in its 114-year history and will become Scouting America . It's a significant shift as the organization emerges from bankruptcy following a flood of sexual abuse claims and seeks to focus on inclusion.The organization steeped in tradition has made seismic changes after decades of turmoil, from finally allowing gay youth to welcoming girls throughout its ranks.
David Aaker, vice chairman of the national branding and marketing firm Prophet, author and professor emeritus at the University of California-Berkeley, called the name change an “excellent” move that gives the organization a chance to start a new conversation about itself, while not being so drastic that it strays too far from its original scouting mission.“It’s a onetime chance to tell a new story,” Aaker said.
Boy Scouts Of America Name Change Changing Name Scouting America Shnd
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Boy Scouts of America changing name to more inclusive Scouting America after years of woesThe Boy Scouts of America is changing its name for the first time in its 114-year history and will become Scouting America. It’s a significant shift as the organization emerges from bankruptcy foll…
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After years of scandal, Boy Scouts of America changes its name to Scouting AmericaThe 114-year-old organization says it's rebranding to Scouting America to be more inclusive. The move by the Boy Scouts after a wide-ranging child sex abuse scandal and bankruptcy.
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Boy Scouts of America changing name to more inclusive Scouting America after years of woesThe Boy Scouts of America is changing its name for the first time in its 114-year history and will become Scouting America. It's a significant shift as the orga
Read more »
Boy Scouts of America changing name to more inclusive Scouting America after years of woesThe Boy Scouts of America is changing its name for the first time in its 114-year history and will become Scouting America.
Read more »
Boy Scouts of America changing name to more inclusive Scouting America after years of woesThe organization steeped in tradition has made seismic changes, from finally allowing gay youth to welcoming girls throughout its ranks.
Read more »
Boy Scouts of America changing name to more inclusive Scouting America after years of woesThe Boy Scouts of America is changing its name for the first time in its 114-year history. The Texas-based organization is announcing at its annual meeting in Florida on Tuesday.
Read more »