Thought you knew how to wear blush? TikTok has other ideas. Boyfriend blush is the new trending technique, creating a youthful flush to the cheeks.
Most people are under the impression that blush should sit high on the cheekbone, just above any contour. But TikTok has recently debunked that makeup rule with “boyfriend blush,” which many makeup lovers are adopting as their preferred pigment placement. In addition to the 84.8 million views boyfriend blush has racked up on TikTok, Google search interest in it has more than tripled in the past couple of months. Clearly, the boyfriend blush application technique is here to stay.
But I have to say, it works. Pulling your blush placement down slightly makes skin look naturally healthy and, when using the right textures, is a nice way to add shape to the cheeks without getting into full-on contouring. “By adding color in this area, it adds depth to the skin, which subtly sculpts the face,” Taylor says. The key to making it work lies in the formulas you use.
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