The wins are a testament to BPI’s commitment to sustainability, advocacy, and consumer protection
This is AI generated summarization, which may have errors. For context, always refer to the full article.The Bank of the Philippine Islands received multiple honors at the 60th Anvil Awards, reinforcing its leadership in strategic and purpose-driven communications.
BPI’s #ProudtoBePartofIt campaign earned a Gold Anvil and was among the top three finalists for the Platinum Anvil, the highest distinction for PR Tools. The campaign reinforces the bank’s strength as an employer of choice and its ability to craft compelling narratives that attract top talent. Cathy Santamaria, BPI chief customer and marketing officer, expressed gratitude for the recognition. “These accolades reaffirm our commitment to connecting with our clients and communities through meaningful, impactful campaigns. We remain dedicated to telling stories that matter and championing causes that contribute to a better, more inclusive society,” she said.
Silver Anvil, Public Relations Programs – Championing Consumer Protection: BPI’s Trailblazing Role in the Enactment of the Anti-Financial Account Scamming ActAnvil Awards; Franz de la Fuente, PRSP secretary; BPI’s strategic government relations officer Vega Postrano, public policy officer Jestine Ong, government relations head Atty.
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