Allen Ng is the founder of Everest Ventures Group and an architect at OpenSocial Protocol.
Gamers are competitive beasts. Sure, they play for passion and love for the game, but, deep down, it is victory and glory that they're really after. Through the creation of online digital identities, modern gamers can play for a completely new type of prize: extensive social clout in their online communities.. Allen Ng is the Co-Founder of OpenSocial Protocol and EVG, one of Asia’s largest Web3 operating groups in consumer products.
Gaming and social are distinct but intertwined layers. Gaming creates enjoyment and fun, while the social layer creates an emotional attachment and app stickiness, eventually creating a longer-lasting bond when you enjoy it with someone else. It will not be just you and"The Matrix" anymore. It will be you and your friends, your competition, and your community.In the fine lines of the social layer, there is one aspect that keeps gamers hooked, and that is the bragging rights that they have achieved in their gaming journey. Think of Xbox Live, online games, and eSports, where players are able to compete with one another, grow in their rank/levels, gain recognition medals, and unlock achievements.
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