The collection features bed linen, duvet covers, pillowcases, sheets, towels, bed throws, and bedroom cushions.
Brand Machine Group , a vertical manufacturer and international licensing specialist, has expanded into the global homeware category. Its first initiative will be the U.S. Polo Assn.’s inaugural fall 2024 homeware collection, launching at wholesale this summer.
The BMG Homeware Division is led by Mike Barker, newly appointed commercial director. BMG is poised to introduce a range of homeware offerings from various brands across key territories.“We are incredibly excited to launch our new Soft Home Division,” said Boo Jalil, chief executive officer at Brand Machine Group.
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