“Including our community in marketing is nothing new, but what is new is the extreme right-wing politicization of a company’s creative and business decisions,” Sarah Kate Ellis, president of the NGO Gay and Lesbian Alliance Against Defamation (GLADD), said
Just last week, Mulvaney was slammed with online hate after sharing sponsoredpromoting her brand deals with Bud Light and Nike. In retaliation, Mulvaney’s posts were flooded with aggressive comments and threats to boycott the companies. Countless videos appeared online throwing Bud Light beer into the trash and pouring it down the drain. Several former Olympic athletes, including Caitlyn Jenner, criticized the sponsorships and misgendered Mulvaney.
In a statement, Anheuser-Busch, the brewing company that produces Bud Light, said it “works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,”Mulvaney, who has more than 10 million TikTok followers, has been a frequent target of anti-trans conservatives for posting content about her transition journey, as well as solely for being a transgender woman.
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