I am a successful creator economy entrepreneur with more than 20 years experience. I am a Co-founder and Co-CEO of Electrify Video Partners, a company that invests tens of millions of dollars into leading creator businesses.
The Cannes Lions International Festival of Creativity has long been the preeminent global event for the advertising and marketing industries. Each year, the biggest brands, agencies, platforms and creative talents converge on the French Riviera town for a week of exhibitions, talks, networking and celebrations of the past year's most impactful creative work.
The major platforms like YouTube, Instagram, TikTok want to maintain and build relationships with top creators. And creative agencies have been coming to Cannes for years, but now need to establish their role within the creator marketing ecosystem." The Cannes Edit: A curated delegate journey at the festival providing recommendations, access to exclusive networking events, and ensuring creators get a high-return on their visit.
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