It seems everyone has an opinion on the newly rebranded Bannau Brycheiniog, but why do names matter?
Brecon Beacons National Park will use its Welsh language name only in future - Bannau Brycheiniog National ParkAnyone who has ever experienced announcing their new baby's name to friends and family will have realised something - people care about names.
Monday's launch was the culmination of two years' work by Cardiff-based creative agency Creo and the response has left its creative director Jordan feeling "over the moon". "There is this cultural shift within Wales and it's an incredibly proud moment for us as a country to say that actually we are here, this is our heritage, let's celebrate it and use this as a device to educate those coming in as to what we're all about," he said.
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