Advertising chiefs rule people may have felt pressured into taking out a loan by fears of food shortages.
A financial services company has been ordered not to reuse an advert in which it tried to persuade people to take out a loan, in case they wanted to stockpile food because of Brexit.
The Advertising Standards Authority upheld a complaint from a reader who said the advert was irresponsible.It added that it wanted to reflect some situations where people may find it hard to prepare fully for unexpected scenarios.The advert talked about Brexit, saying that some people had said it"could affect the amount of food available".
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