British Airways is overhauling its passenger loyalty program, switching from a points system based on travel class and distance to one based on the cost of flights and package holidays. Critics argue this change will disproportionately impact leisure travelers who previously could earn rewards through strategic flight bookings.
British Airways has announced sweeping changes to its passenger loyalty program me, sparking criticism from some customers who fear they will lose travel perks. The airline, which has been under fire with cancellations and delays having risen since the Covid-19 pandemic, is shaking up its points system in which passengers earn rewards such as free seat selection and access to BA’s lounge.
” Flyers can attain bronze, silver or gold status in the airline’s Tier Points programme. One point will be earned for every pound spent, excluding taxes. Bronze will now be awarded at 3,500 points, silver at 7,500 points and gold at 20,000 points in a rebranding of its offering. Gilbert Ott, of frequent flyer website God Save the Points, said the move would “reward overall spend with the brand, rather than incentivising people to take lots of connections to artificially hit status”.
LOYALTY PROGRAM AIRLINE TRAVEL BRITISH AIRWAYS POINTS SYSTEM
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