AHDB launches a bold new campaign, 'British Pork. But not as you know it,' showcasing the versatility, flavor, and affordability of British pork. The campaign features mouthwatering recipes and appears across multiple channels, aiming to build confidence in British pork and inspire consumers to cook more pork dishes.
British pork is taking center stage in a way it never has before. It's awards season, after all! A brand-new campaign from AHDB , ' British Pork . But not as you know it,' is already captivating consumers across the country with a fresh perspective on this exceptional ingredient.Eye-catching blue and white visuals accompany mouthwatering pork dishes on TV screens.
Running through February 28th, the campaign emphasizes pork's rich flavor, versatility, and value, making it clear that this ingredient deserves a celebration. The advertisements are impossible to miss, appearing across major TV platforms, including Netflix, Sky, Channel 4, and ITVX, as well as on social media, YouTube, and in-store promotions. Each recipe featured in the campaign is tailored for modern, busy households, offering winter-warming dishes like Hoisin Pork Meatballs, Air-Fried Loin Steaks with Roasted Vegetables, and Spanish Pork with Butterbeans and Chorizo. Importantly, they are all budget-friendly, with each portion costing under £1.50, making them an ideal choice for families seeking affordable and nutritious meals.There's a palpable excitement surrounding this campaign, and for good reason. It's about more than just showcasing delicious meals; it's about building confidence in British pork. By emphasizing the quality, affordability, and health benefits of pork, AHDB is making it easy for consumers to select pork for their families. The response from viewers who have seen the advertisements has been overwhelmingly positive, with many stating it inspired them to cook pork that very night! Major retailers are supporting the campaign, giving it a prominent presence in stores. Recipe cards and QR codes guide shoppers to a collection of easy, budget-friendly pork dishes. A multi-channel approach ensures the message reaches as many people as possible. As always, extensive research and testing went into shaping this campaign to ensure it truly resonates. The bar was set high — every idea had to outperform existing campaigns ('Feed your family for less with British pork,' which reported £10.05 return in sales for every £1 of levy money invested in advertising) before being selected. Now, with its vibrant visuals and tempting recipes, it's making a significant impact on screens and shopping aisles, encouraging people to view British pork in a whole new light. For those interested in participating, the campaign has a strong social media presence, and AHDB welcomes support from levy payers to help spread the word
British Pork AHDB Campaign Recipes Affordability Flavor Versatility
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