Nearly two thirds of Brits identuy with 'bothist' philosophy
Enjoy hot AND cold showers? Restaurant menus causing you headaches? Have FOMO and JOMO at the same time? Then chances are you’re a ‘bothist’ - someone who proudly embraces not having to choose.
Being a ‘homebody’ OR a ‘party person’ is out, as more than a third want to socialise with friends in the afternoon, before getting home to the sofa by 9pm. Three quarters will order multiple starters instead of one main course due to wanting a variety of flavours in one meal and not having to choose between the options they love .
Music choices have also become more eclectic, with people listening to an average of four different genres regularly. ‘High and low brow’ entertainment no longer exist only separately, with nearly a third enjoying both reality TV alongside documentaries. Meanwhile the term “double booked” is being given a new meaning, as a quarter of adults will listen to an audio book while reading a physical book.
While many may have them pinned as the generation of “doom scrolling”, it appears they’re actually occupied with “double screening” with more than three quarters of under-25s enjoying two activities simultaneously.
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