A new study has found the popularity of winter sun holiday destinations has reached such heights that they are now preferred to summer holidays – with 33 percent opting for a sunny holiday in the winter rather than the summer.
Brits are terrible at taking vitamin D but flock for vitamin sea – as the nation sees a boom in winter getaways following the coolest summer in a decade.
It comes as 61 percent of Brits say they hate the cold winter months with 52 percent saying winter is one of the worst things about living in Britain and 41 percent counting the days until spring officially starts. As many as 75 percent say they have considered seeking out winter sun between November and February – with Gen Zers three times more likely to spend Christmas in sunnier climes than baby boomers, with one in nine already booked to do so this year.
The best winter holiday destinations in Europe emerged as the Canary Islands , Crete , Cyprus, Rhodes , Sicily , Malta, Madeira , Lanzarote , The Algarve and Tuscany . Worryingly, 72 percent of Brits do not pay for travel insurance before they head off on holiday – with just a fifth saying they have travel insurance . And even when travel insurance is purchased, just 14 percent know exactly what it covers.
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