A digital artist used AI to create an image of the stereotypical investor based on feedback from 2,000 people. The research challenges stereotypical perceptions of investors and reveals Brits' beliefs about investing.
This is what Brits think the stereotypical “investor” looks like – wearing a sharp, well-fitted suit, and a Rolex watch. A digital artist used AI to create the image, based on feedback from 2,000 people who were quizzed about investing – with four in 10 saying they believe investing is only for “ wealthy people ”. And based on their responses, the stereotypical investor is a male in his early 40s, who is most likely to eat an expensive steak with salad in a cosy home office.
Other items in their possession include a briefcase, multiple smartphones, and expensive cufflinks – while one in six envisioned them wearing a Bluetooth headset, so they could remain hands-free on calls. The research, which was commissioned by Virgin Money to support their ambition of helping investors grow their money as simply as possible, challenges stereotypical perceptions of what investors are. It revealed 32 per cent believe they would be priced out of making any meaningful money from any investments of their own. One in four simply aren’t sure whether investing is affordable, with the average adult believing you would need to invest a minimum of almost £1,600 to give it a go. However, 32 per cent admitted they don’t have a deep understanding of how it all works, while a third wouldn’t know where to start – and 68 per cent think investing is simply too complicated for them, with too much unnecessary jargon involved
Investor Stereotype Image AI Feedback Perception Research Brits Investing Wealthy People Affordability Understanding Jargon
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