Brooke Shields talks new hair care line Commence for women 40-plus, building community and the similarities between entrepreneurship and entertainment.
At WWD’s annual Beauty Inc CEO Summit in Miami, Shields sat down with Beauty Inc editor in chief Jenny B. Fine to discuss her relationship with beauty, starting Commence, building a community and the similarities between entrepreneurship and the entertainment industry.
With the platform and its community, Shields learned that many women felt the same way she did. They wanted to celebrate and embrace their age, and they wanted their beauty products to do the same. “Women over 40 have already done a lot of things and their lives are so complex. They’ve done so much, and it’s their time. I found myself in that position,” Shields said.
“I’ve spent so much of my life working for other people,” she said, adding that Commence was an opportunity to do something for herself. “This started as an emotional desire to have a conversation that quickly became a real company.” Perhaps, similar to an audition, Shields said in both entrepreneurship and entertainment, sometimes you have to hear the word “no,” but that doesn’t mean you accept it — Shields said this was particularly important to remember in the midst of fundraising for Commence.
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