Maggie McGrath is the editor of ForbesWomen, the Forbes vertical dedicated to covering all angles of female entrepreneurship, and the author of the ForbesWomen newsletter.
With $15 Trillion In Spending Power And Decades Of Wisdom, Women Over 50 Are An Incredible Untapped Resourcefor other people my entire life. I never thought I’d be a CEO.”
New chapters are the name of the game on our fourth annual 50 Over 50 list, which highlights 200 women making professional waves—whether starting a company, reshaping philanthropy or making fresh scientific discoveries—after age 50. The list, which we produce in partnership with MSNBC host Mika Brzezinski and her Know Your Value initiative, is divided into four categories with 50 women each: Investment, Impact, Innovation and Lifestyle.
That changemaker drive is part of what inspired Shields to build Commence in the first place. During the pandemic, she had started a blog and online community for women over 40 and constantly heard that her audience felt invisible to the beauty industry. “There was this feeling that once you hit a certain age,. There were also a lot of specific questions about hair care—how to manage the new textures of graying hair, increased scalp dryness and slower hair growth that can occur in middle age.
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