Although a private browsing mode known as “Incognito' in Google's widely used Chrome browser has been available for nearly a decade, a legal settlement
FILE – The Google building is seen in New York, Feb. 26, 2024. Google has agreed to purge billions of records containing personal information collected from more than 136 million people in the U.S. surfing the internet through its Chrome web browser as part of settlement in a lawsuit accusing it of illegal surveillance.
Although Google isn’t paying any money to consumers, the lawyers who filed the case in June 2020 believe the stricter safeguards will be worth $4.75 billion to $7.8 billion, based on the estimated value of the personal information protected by the settlement. Nearly every major browser now has a private browsing mode. Here’s a look at what they do and don’t do for surfers.When you turn on your browser’s private mode, think of it as a fresh start.
So all of the advantages of browser personalization won’t be there: No suggestions based on your history, autocomplete will be largely unavailable and you will have to sign into your accounts. This kind of experience does have its uses. For example, making sure searches on more sensitive topics, like health care, don’t show up in your browsing history .
Incognito modes generally do not prevent the websites you visit from seeing your location, via your IP address, or stop your internet service provider from logging your activities. As long as your IP address is visible, the Mozilla Foundation says your identity and activity remain fully exposed to search engines and third parties — think advertisers — regardless of what mode your browsing in.
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Google says it will destroy browsing data collected from Chrome’s Incognito modeWill Shanklin has been writing about gadgets, tech and their impact on humanity since 2011. Before joining Engadget, he spent five years creating and leading the mobile technology section for New Atlas. His work has also appeared on SlashGear, TechRadar, Digital Trends, AppleInsider, Android Central, HuffPost and others.
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