I am the Sinyi Professor of Chinese Management at Cambridge's Judge Business School. I research and write about how businesses are creating a more sustainable and equitable economic system.
Since reopening in 2001, Bruichladdich Distillery has run on Victorian-era equipment and non-computerized methods to distill its spirits, which include Bruichladdich Scotch Whisky and The Botanist Islay Dry Gin. The brand has blended tradition and innovation, remaining close to its origins while still managing to be at the forefront of sustainability in the spirits industry.
Christopher Marquis: When Bruichladdich Distillery initially became B Corp certified in 2020, why was this an important milestone for the brand to achieve and what were the primary factors that led to this initial certification?Becoming B Corp certified marked a significant moment for Bruichladdich Distillery.
Marquis: I understand that the distillery has implemented new efforts that led to the recent recertification and an increased Impact Score. Can you expand on these efforts and initiatives, such as how brand transparency has increased and how the company has reduced its overall environmental footprint?We successfully recertified as a B Corp in 2023 . Beyond retention alone, we achieved a new Impact Score of 100.7 points – an improvement of 17.5 points since we first certified in 2020.
We’re also passionate about keeping as many of our processes on Islay as possible, and our single malt whiskies are 100% distilled, matured, and bottled exclusively on our island. Not only does this keep value in the community and provide job opportunities but allows us to create the highest provenance spirits possible - which truly celebrate our island home.
The Luxury Redefined range challenges traditional perceptions of modern luxury. Instead of adding unnecessary weight and elaborate packaging to our prestige products, we will subtract. Our new high-age statement whiskies let form follow function and demonstrate that prestige bottlings should, and can, be simultaneously sustainable and beautiful.
Islay Bruichladdich Distillery Christopher Marquis B Corp
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