Bryce Miller: New USD athletic director Kimya Massey sees broader horizons

Former COO at Oregon State says Toreros ‘will be in the game’ with NIL, sponsorships, more

USD athletic director Kimya Massey poses for a photo on campus on Wednesday, Aug. 28, 2024 in San Diego, CA. Along the home side of Torero Stadium, sponsorship banners for Jersey Mike’s sandwiches, Gomez Trial Attorneys and others hang.The empty spaces winding around the stadium represent dollars unrealized and, in the increasingly cutthroat era of college athletics, opportunities missed.

USD athletic director Kimya Massey, right, greets a foreman on the softball renovation project Wednesday. “We need to be in the game and we will be in the game,” Massey said. “One of the big priorities for me is raising more revenue and doing more sponsorships to increase the resources and support we do give our staff.

“In the WCC, some of our sports are pretty top-heavy in terms of the top four or five programs being really strong,” said Massey, who used the volleyball’s current trip to Hawaii as an example. “Then there’s a drop. USD athletic director Kimya Massey works in his office on campus on Wednesday, Aug. 28, 2024 in San Diego, CA. Topple the right one or two and you might land a talented recruit. Misfire on gathered financial support and fall short. It’s a tricky business, College Athletics 2024.

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