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Notably, all three of these beer brands are connected to Anheuser-Busch InBev, which owns Michelob ULTRA and Bud Light. Modelo is owned by Anheuser-Busch InBev outside of the U.S., and
“Bud Light is still the #1 selling beer in the United States on a volume basis and has started to recover from the Dylan Mulvaney situation that occurred on April 1st of 2023,” read a statement from Bump Williams Consulting firm. “While $ sales aren’t quite back into the ‘positive’ yet, the declines for the brand have improved dramatically, and Retailer support continues to improve week after week.
Modelo took the top spot for beer sales within the U.S., accounting for 9.3% of sales year-to-date sales ending toward the start of this month. Michelob ULTRA took second place with 7.1% sales in the same time period, while Bud Light was right behind in third with 7%. Bud Light’s rocky financial road started shortly after its marketing collaboration with Mulvaney, which prompted musician Kid Rock tothe musician has dropped his grudge against the beer brand“At the end of the day, I’m like, alright, they got the message,” Kid Rock, whose real name is Robert James Ritchie, said onpointing out how the brewing company gives money to farmers in the U.S. every year and also employs U.S. veterans.
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