Corona, Bud Light and Budweiser are the most popular beer brands in the United States, with a unique history dating back centuries. Here is a deeper dive.
Beer is the most popular alcoholic beverage in the U.S., with the country being the second-largest beer market in the world. It serves as home to the world's best and most recognizable breweries. A study conducted by Statista found that the most recognizable beer brands in the United States are Corona, Bud Light and Budweiser. The study found that 87% of its respondents recognized Bud Light and Corona, while 85% were aware of Budweiser.
Bud Light Bud Light is manufactured by German American brewing company Anheuser-Busch. The beer was initially released in 1982 under the name Budweiser Light as part of the company's marketing campaign for a low-calorie beer, later changing the name to Bud Light for marketing simplicity. The drink is one of the most recognizable brews in the United States and one of the best-selling brands under the Busch label.
Budweiser also owes some of its impressive brand recognition to a history of successful, wildly popular television advertisements that made their way over the airwaves in the 1980s and 1990s. The Budweiser Frogs, the 'Whassup' guys, and the company's uncharacteristically majestic Super Bowl commercials featuring herds of Clydesdale horses rank among some of the most iconic campaigns in advertising history. Phillip Nieto contributed reporting. For more Lifestyle articles, visit www.
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