Critics call the dating app's billboard campaign 'unbelievably insulting' and 'tone-deaf' and say it shows a misunderstanding of why women choose celibacy.
Bumble has apologised after it appeared to make fun of celibate women in a new advertising campaign. The dating app ran a billboard campaign with slogans including 'you know full well a vow of celibacy is not the answer', and 'thou shall not give up dating and become a nun'. Social media users called the campaign 'unbelievably insulting', 'patronising' and 'tone-deaf'. The company has now apologised and admitted: 'We made a mistake.
'Bichulsan is the refusal of childbirth, biyeonae is saying no to dating, and bisekseu is the rejection of heterosexual sexual relationships.' Although it started as a small protest movement, it has spread across Asia and around the world and there are now more than 63,000 TikTok videos on the topic. As well as the public apology, Bumble said it will be donating to the National Domestic Violence Hotline and other organisations that support women.
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