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—and they're not over just yet. After seeing its new affordable meal deal become a major hit with customers, Burger King has decided to extend the promotion into the fall., offering customers a four-piece order of chicken nuggets , french fries , a soft drink, and their choice of either a Whopper Jr. , Chicken Jr. , or bacon cheeseburger for just a few dollars.
Burger King's decision to offer its $5 Your Way Meal for an extended period follows a difficult quarter for the chain. RBIa 0.1% drop in Burger King's same-store sales in the quarter that ended on June 30. Kobza admitted during the call that the chain's performance was"clearly softer than we aspire to.".
"It may take time to see the full impact of our Burger King investments flow through. And I'm confident in the brand's path forward, especially given the focus of our multi-year plans and the strong alignment our team has built with our franchisees," Kobza said."I think we'll find that the shorter-term pressures being felt by the industry are masking some pretty incredible changes at Burger King that will deliver long-term rewards.
Burger King isn't the only chain that recently decided to extend a value promotion due to customer demand. Late last month, McDonald's announced that most of its franchisees had decided toZoe Strozewski Zoe Strozewski is a News Writer for Eat This, Not That! A Chicago native who now lives in New Jersey, she graduated from Kean University in 2020 with a bachelor’s degree in journalism.Beloved Pasta Chain Is Likely Shuttering 20 Restaurants
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