Burger King will launch a $5 value meal ahead of McDonald's as fast food chains compete for bargain-hunting customers.
“We are bringing back our $5 ‘Your Way Meal’ as agreed upon with our franchisees back in April,” a company spokesperson said.
Burger King's value meal will include a choice of one of three sandwiches, chicken nuggets, fries and a drink. And, the deal will start before McDonald's launches their deal and last for several months.."It's kind of aggressive, because they are going to start it earlier and they are going to keep it longer."
The new value deals come as inflation and rising prices have slowed business for many brands and chains, with fast food companies feeling some of the biggest sales slumps.Fast food prices have spiked 28% from 2019 to 2023, which is a rate outpacing the overall rate of inflation in the U.S. economy between those same years, according to the U.S. Bureau and Labor Statistics
"We've seen traffic pretty broadly, but at fast food restaurants in particular, really coming down this year," Maze said."They need to devote some of their marketing to value to tell the customer, 'We hear you. We are doing something about it. Here's a $5 value meal.'" Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weeklyof their own in recent weeks. The national chain has begun selling $3 breakfast meals, along with a variety of other value mealsThe food savings deals aren't stopping with fast food chains either. Large grocers, such as Target and Walmart, are offering American consumers with deals to help ease the burden of rising costs.
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