New owners, new manager and record 23 summer arrivals has transformed Burton, but is it more than what appears to be flatpack football?
With a record 23 players delivered in the summer and a new Nordic design to follow, manager Mark Robinson knows he has been tasked with rebuilding Burton Albion in a unique way.
"It's more that we want to play a style of football that is exciting, that will generate new fans," Robinson added. "They want to us to go toe-to-toe with teams.Robinson left Chelsea, where he was development squad manager, to take charge of a third-tier club that months earlier narrowly avoided relegation on the final day of the season - the most dramatic of of relegation escape acts in recent years.
"I was only really turned when I felt they would have the patience to see it through," Robinson said. "If you are data driven – and it’s not all about data by the way – but it does give you an intelligent insight into what's happening and if things are working," Robinson said. Norwegian Bendik Hareide, the son of Iceland manager and former Manchester City and Norwich defender Age Hareide, is among those who now holds 'significant interest' in Burton.
There were 47 player movements at Burton over the summer - as 24 of the players on the books at the end of last season have either moved on or - in the case of club great and now Burton coach, John Brayford - retired. Just one player - defender Ryan Sweeney - who was in the first XI for the season-ending defeat to Fleetwood in April was there to start in the first game under new ownership this season at Lincoln."You have to make a decision. Do you take it in two bits, keep half the squad then wait until contracts run out next summer and so on.
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