Athlete revenue sharing is coming to college athletics. Back in May, the NCAA and the Power Four conferences agreed to allow schools to directly pay players. Th
e agreement comes as part of a settlement for a handful of antitrust cases. The revenue-sharing plan will allow every Power Four school to share over $20 million per year with its athletes. On Friday, TCU announced its plans to "fully participate at the maximum level in this permissible revenue sharing plan with our student-athletes"
The TCU announcement was significant for BYU and the rest of the Big 12. If one member of the conference is pledging full participation in athlete revenue sharing, the rest of the conference will need to participate in order to keep up. Can those schools really unwind those costs to absorb $20 million annually? TCU can, and TCU is exactly the kind of school that BYU will be competing against.. While it's never easy to absorb $20 million in annual expenses, there might not be a better time in BYU history to do it.
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