Imagine how small a Freddo will be...
Cadbury has reduced the size of Dairy Milk sharing bars by 10% as it passed on the impact of soaring costs to customers.
Parent company Mondelez blamed rising inflation in the production of its chocolate as it reduced the size of its larger bars from 200g to 180g.US parent company Mondelez said the shrinkflation – reducing the size of a product but keeping its price the same in order to improve profitability – was the first by Dairy Milk in a decade.Meanwhile, a year earlier the 140g chocolate bar was reduced in size to 120g.Last week, Consumer Price Index inflation struck a new 30-year-high of 6.
The figures for February showed that food inflation increased by 5.3% year-on-year, with milk, fresh meat and coffee reporting particular sharp increases.A Mondelez spokesman said: “We’re facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs – whether it’s ingredients, energy or packaging – and rising inflation.
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