Cadbury is making a move towards sustainability by introducing its first-ever paper packaging for the Easter Favourites Pouch. The pouch, filled with Cadbury Mini Eggs, Creme Eggs, and Dairy Milk Eggs, aims to reduce plastic waste and be easier to recycle. This initiative follows Nestle's trial of cardboard packaging for Quality Street during Christmas.
As part of its efforts to cut plastic waste , manufacturer Mondelez International has launched its first ever paper packaging on its Easter Favourites Pouch.
It comes on the back of Nestle bringing out a cardboard Quality Street tub for Christmas, which it trialled in 60 Tesco stores. Paper wrappers were introduced on all the twist-wrapped chocolates in 2022, with only The Green Triangle still wrapped in foil because of its iconic shape. Weighing 335g, it contains 15 'Easter goodies to hide', including four Cadbury Mini Eggs Treatsize Bags, three 40g Cadbury Creme Egg and eight Cadbury Dairy Milk Chocolate Filled Mini Eggs.
Sustainability Plastic Waste Cadbury Easter Packaging
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