Cadillac goes after BMW and Audi with new Optiq SUV for Europe

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Cadillac goes after BMW and Audi with new Optiq SUV for Europe
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New EV forms a “luxury entry point” to the brand and will rival the Audi Q4 e-tron and BMW iX3

Cadillac has expanded its model line-up in Europe with the new Optiq, an all-electric SUV that will serve as a “luxury entry point” to the brand and rival the Audi Q4 e-tron and BMW iX3. Parent firm General Motors pulled out of mainland Europe and the UK after it sold Opel and Vauxhall to the PSA Group in 2017, maintaining a limited import operation for Cadillac and Chevrolet Corvette.

Cadillac will spearhead the firm’s European expansion, which has been repositioned in the US as a premium, luxury brand. Measuring 4820 mm long, 2126mm wide and 1644mm tall, the Optiq SUV is longer, taller and wider than both the Audi Q4 e-tron and BMW iX3. The Optiq’s wheelbase is six inches shorter than the Lyriq which “results in a more agile architecture”, according to Cadillac.

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