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WNBA star Caitlin Clark’s jersey sales practically sold out everywhere when she went pro, and the demand for them was initially bigger than the ability of sportswear companies to produce them, according to a report.
A list of sportswear and casual wear companies is scrambling to introduce more women’s sports-related clothing, hats, jerseys, and T-shirts. Companies including Fanatics, Togethxr, BreakingT, and Nike are all sinking more resources into women’s sports, especially for WNBA players. Fanatics SVP of merchandising Kimberley Alula notes that her company has already sold five times as much WNBA merchandise this year than it did last year, and the company is jumping in feet first to increase its line of WNBA offerings to meet the pent-up demand.
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