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The presence of rookie star Caitlin Clark has made such an impression on the WNBA that its ratings and attendance were boosted to record numbers in the first month of the new season.
Caitlin Clark, #22 of the Indiana Fever, poses for a photo with fans before a game against the New York Liberty at Barclays Center on June 02, 2024, in New York City. The effect of rookie star Caitlin Clark cannot be understated, given that her first three games of the season “set records for the most-watched WNBA game of all time on the respective networks,” per the“The May 14 season opener between the Fever and Sun averaged 2.12 million viewers for ESPN 2; on May 18, ABC averaged 1.71 million viewers when the Fever took on the Liberty, and on May 20, 1.56 million viewers watched the Sun and Fever go at it again on ESPN,” it noted.
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