Caitlin Clark sports betting impact for upcoming WNBA season. Get insider takes from the top sportsbooks on Clark's debut for the Indiana Fever.
Caitlin Clarks reshaped the NCAA records books and the visibility of women's basketball. Now, she's moved on to shifting WNBA betting markets — and in big ways. Our Jason Logan breaks it down, along with some top industry insiders.Caitlin Clark’s impact on women’s basketball has been felt in every area that touches the sport, including sports betting.
That one-sided support is there despite projections that have Indiana as a .500 team in a top-heavy league dominated by the Las Vegas Aces and New York Liberty. Clark is also seeing the most bets placed on any player to win MVP at BetMGM, sitting as short as the third overall favorite at some operators in her rookie season.That spike in “public” betting action from the casual fan is something that wasn’t there before in past WNBA seasons.
Driving that public play on Indiana is an increase in visibility. Causal fans are more apt to wager on games they’re watching, and the Fever will have 36 of their 40 games televised by the WNBA’s national broadcast and streaming partners — the most of any team this season. Tuesday’s opening game at Connecticut will be available on ESPN2 but will also be the first live sporting event to stream on Disney+.
During Iowa’s postseason run in the NCAA Tournament, sportsbook operators were seeing more bets placed on Over offerings for Clark’s point totals and 3-point totals than any player prop from the men’s bracket. “In that, they know where they can bet on her to score X-amount of points or make so many 3-pointers, regardless of whether her team wins or covers any spread or total.”
Books will pad their offerings on the most popular options to offset the expected flood of money from “public” bettors. Things like the “Yankee Tax” upping the cost on the New York Yankees’ moneyline or inflating the totals for primetime NFL games knowing the casual fan wants to bet the Over.
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