Betting on women's basketball is narrowing the gap with wagering on men's games. That surge has been fueled by Iowa superstar Caitlin Clark. She has Iowa back in the Final Four for the second year in a row. The Hawkeyes play UConn in one semifinal. South Carolina faces North Carolina State in the other one. Purdue plays N.C.
Iowa guard Caitlin Clark celebrates with teammates after defeating LSU in an Elite Eight round college basketball game during the NCAA Tournament, Monday, April 1, 2024, in Albany, N.Y. UConn guard Paige Bueckers celebrates after winning an Elite Eight college basketball game against Southern California in the women’s NCAA Tournament, Monday, April 1, 2024, in Portland, Ore.
“Iowa-LSU was our most bet-on women’s sporting event ever, but USC and UConn is really up there,” Magee said. “If anything, it’s top three, so it definitely had a rollover effect. ... I think when you have nights like that, it keeps people wanting to come back.” Mucklow was bullish on the betting trends going forward for the women’s game, but Magee took a more wait-and-see approach.
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