Businesses in one California city are about to pass out purple reusable cups to customers ordering beverages, and the hope is they will be returned.
People living and traveling through one northern California city are about to become guinea pigs for a project designed to reduce waste. The Reusable Cup Project is an initiative funded by the NextGen Consortium that runs in partnership with the city of Petaluma and local businesses. More than 30 restaurants in Petaluma are participating in the project, ranging from local eateries to well-known brands like Starbucks, Taco Bell, Dunkin' and Target.
He is hopeful data from the program's initial three-month trial would not only help them figure out a model to continue it locally, but possibly nationwide. "I think we would count ourselves really lucky to be the place where it started," Carter said.
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