Tourism spending in California reached $150.4 billion last year, while San Diego hit the $14.3 billion mark, totals that have never been reached before
From atop the Golden Gate Bridge in San Francisco, California Gov. Gavin Newsom announced in a video released Sunday that spending on tourism in California reached an all-time high of $150.4 billion last year.San Diego also had a record-breaking total when it comes to dollars spent by tourists in 2023: Julie Coker, chief executive officer of the San Diego Tourism Authority, told NBC 7 that $14.3 billion was spent in San Diego by tourists last fiscal year.Sign up for NBC San Diego newsletters.
For local businesses that struggled during the lean COVID years, the 2023 financial figures are a needed bounce back regardless. "To come back this strong post-Covid and to do it earlier than projected means everything to small businesses and neighborhoods," said Coker."Coming back really means a lot to San Diego's economy, but it means a lot to San Diego residents.”When asked if she was surprised that San Diego's tourism numbers bounced back so fast, Coker smiled, laughed and said,"No I'm not surprised. We’re San Diego — of course I'm not surprised.
San Diego accounted for roughly 10% of the statewide total in travel spending last year. San Diego had an estimated 30 million visitors in 2023.
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