The state has become the first in the US to pass the law, which aims to tackle gender stereotypes.
Large stores in California will be required to have a separate gender-neutral section, complete with a mixed variety of items
, it said the changes would help consumers spot "unjustified differences in similar products" and tackle gender bias in children's products.Evan Low, one of the law's co-authors, called the segregation of toys 'the antithesis of modern thinking'the bill was inspired by his staff member's eight-year-old daughter, who asked her mother why she had to go to the boys section to find a certain toy.
The Consumer Federation of California, a consumer advocacy group, has been among those in favour of the law., it said separating products by gender "helps to disguise the unfortunate fact that female products are often priced higher than male products."
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