Suckler beef farmers aiming for more sustainable systems are being encouraged to review cow genetics to prioritise traits that have the biggest influence on productivity, profitability and environmental footprint.
Robert Gilchrist, CEO of the Aberdeen-Angus Cattle Society, said: “With beef farmers under increasing pressure to be more sustainable and profitable, it’s never been more important to review the suitability of genetics within the herd.
The Building Better Beef report compiled by ADAS in 2023, was commissioned by AHDB, AgriSearch, HCC, and QMS to help suckler beef producers unlock greater productivity, profitability and sustainability.
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