The American brand built on sex and minimalism has hired its first female creative director (bless!) to revive the runway collections.
After five years without a creative director or a runway collection, Calvin Klein is charting a new course. The brand has hired Italian designer Veronica Leoni, founder of the beautifully tailored minimalist label Quira and a 2023 LVMH Prize finalist, to step into the role and revive the luxury side of the business. Leoni will be the first woman in this position at Calvin Klein.
“For decades, Calvin Klein interpreted the idea of bold self-expression,” she said, “and I am willing to empower it with a strong accent on style and creativity.”Reviving a label, or trying to evolve one after it’s spent years in fashion purgatory, is a tricky business. If you bank on nostalgia alone, you may alienate a younger customer who doesn’t appreciate the value of the original vision or see its place in today’s world.
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