One writer sizes up the shapewear industry and its relationship to body positivity.
. “I need to have smoothness and still feel snatched and sucked in a dress,” Kardashian explains, smoothing her hands over the sides of her body. “I wanted you guys to see how necessary it is [to wear shapewear]. Because if I was wearing this dress without shapewear, you’d see cellulite and I wouldn’t feel as confident.”in September 2019, and according to estimates, sold $2 million of product within the first few minutes, numbers that are “unprecedented for shapewear and undergarment brands”.
Skims’ sizes span the gamut from XXS to 5XL, while the VB Body range will run from a UK size 4 to 18.
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