SF is close to hiring the firm that transformed a crime-infested New York park and filled Salesforce Park with events to activate Union Square Plaza
San Francisco officials seeking to revitalize Union Square with daily programming are close to hiring the “placemaking” expert who led the vaunted transformation of New York City’s once crime-infested Bryant Park and, in recent years, filled The City’s Salesforce Park with constant attractions.
Company President Dan Biederman said it is too early to say what exactly his firm might bring to Union Square. He said he would seek extensive public input in crafting a plan, but the lessons learned from 40 years operating Bryant Park in Midtown Manhattan and seven in Salesforce Park will likely apply.
Biederman instituted a regimen of park maintenance, temporary kiosks, attention to lighting and plantings, and public events that included historical tours and concerts. Huge reductions in crime and increases in park visitors soon followed. Biederman is not alone in using a strategy of sponsoring activities such as arts performances to enliven public spaces.
It’s official: Democrats choose Harris for president Kamala Harris will be the Bay Area’s first presidential nominee Biederman is budgeted to receive $535,600 for 2024-25 for managing the activities in the park, Walsh said. In addition, $389,600 is budgeted for the performers. Nearly 80% of the funding comes from the East Cut Community Benefit District, which is supported by property owners.
“This kind of exposure is really good for kids’ development, and socializing also happens here,” said Savita Dalmia, Deepak’s wife, who heard about the park from her son and daughter-in-law. “They interact with other kids. So I think it’s a wonderful experience here.”
San Francisco Union Square East Cut Salesforce Park
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