Doing my food shop on an empty stomach almost doubled my daily calories
“NEVER go shopping on an empty stomach”, according to the saying – but are you really more likely to splurge on calorific foods or spend more if you are hungry?account for half of this, instant gratification is the motivation behind 40 per cent – meaning shopping while hungry really can make all the difference.I WENT shopping for the next day’s food just after I’d had a big lunch.
This totally makes sense to me. I found myself shovelling desserts, sweets and pastry-heavy items into my basket – I don’t even particularly like pies, but chucked in Ginsters and chicken pie for dinner.I knew deep down that this instant fix would be followed by a sugar coma and dip in energy levels – but in that moment, I did not care.WHEN I went shopping on an empty stomach, I ate 1,962 more calories than on the day I hit the supermarket when I was full – more than twice as many.
NUTRITIONIST Amanda Ursell says: “A clear list and full stomach help your brain ignore marketing tricks to tempt you.
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