Canyon and LeBron James partner up to 'inspire millions of potential cyclists' to find out just how life-changing a bike can be.
Click to email a link to a friend since 2022. Now, LeBron is taking his relationship with Canyon further, and acting as the face of a new joint initiative. The goal of the partnership is to “inspire millions of potential cyclists across the globe to understand just how life-changing a bike can be.” Canyon and LeBron have released athat draws on Le Bron’s inspiring personal story, embracing the freedom of cycling and inspiring others to discover the boundless joy a bike can deliver.
Today, he remains an advocate of bicycles and the freedom, mobility, and accessibility they provide. He’s spoken out about the power the bike has to overcome barriers – whether they are social or geographic restrictions – and how bicycles still power him personally as part of an active, healthy lifestyle.Riding a bike has always been a big part of my life. When I was growing up, it was how I got around – from riding with friends across the city to getting to practice and wherever I needed to be.
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