CDO Foodsphere, known for its popular food brand CDO Idol, has partnered with the beloved all-girl group BINI. This collaboration aims to further strengthen both brands' image and appeal to Filipino consumers.
IDOL CONTRACT SIGNING. Officials of CDO-Foodsphere signed a partnership contract with the all-girl entertainers BINI . Janna Marie Giannina Ong-Santos, Marketing Manager for Emerging Business ; Jason D. Ong, VP for Emerging Business ; Rafael Llagas, SVP and Chief Commercial Officer; Veronica Bernice Jalgalado, VP for Marketing; MQ Mallari, Manager of BINI ; Allan Real, Head of Star Magic Marketing; and John Gabriel Ong, Senior Customer Development Manager of Modern Trade.
“BINI is more than just the hottest girl group right now—they represent what it means to be an ‘idol’ in every sense. Like our brand, they stand for quality, credibility, and the power of inspiration,” added Ailene Robes, CDO’s Category Brand manager. CDO has continuously innovated to meet the ever-evolving tastes of Filipinos. From the blend of meaty goodness with creamy cheese bits to its newest product, CDO has always ensured that Idol offers the highest standards of quality, establishing its spot as the most chosen Cheesedog brand in the country, for every kid and kids at heart.
CDO Idol’s recent Idolicious campaign and initiatives such as the Search for Batang Idol further highlighted the company’s goal to connect in a meaningful way with their consumers.
CDO Idol BINI Partnership Food Industry Philippines
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